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Media and Representation
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BAFLM3003 - Media and Representation
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20240200
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1.2
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2026-09-10
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2026-09-10
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Humanities and Social Science
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Institute of Education, Arts & Community
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Humanities and Social Sciences
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Undergraduate
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15
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.125
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100799
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Communication and Media Studies, n.e.c.
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100799 - Communication and Media Studies, n.e.c.
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<a href="http://www.federation.edu.au/locate/unit/baflm3003">View unit fees</a>
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Graded (e.g. HD, D, C, etc)
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7
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Bachelor Degree
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<p>This course introduces students to debates and concepts relating to representation in and through a diverse range of media texts (i.e. literature, television, cinema, and comic books). The course begins by looking at how various branches of the mass media present texts as purported reflections of a stable, consistent and consensual social reality, and then turns toward examining how those same texts, in fact, shape and even create that reality. Thus the focus is on examining texts both as discursive and aesthetic objects (which provide pleasure and/or information), on the one hand, and as social and ideological constructs (particularly in respect to ideas of sexuality, gender, identity, race, culture and community), on the other. In doing so it draws on concepts and theories such as ideology, semiotics, discourse analysis, the ethics of looking, and speaking on behalf of the other, as well as theories of affect, queer and Trans, feminism, and psychoanalysis, and recent accounts of technics and the postmodern. It also analyses a range of formal textual features and compositional techniques in terms of their potential social, political, conceptual and corporeal effects.</p>
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<p>Theories of representation and aesthetics<br>
•Theories of realism<br>
•The historical context for relevant theories<br>
•Issues related to the specificity, adaptation and hybridity of different media<br>
•Formal compositional devices of representation<br>
•Theories and strategies of textual interpretation<br>
•Ideology and hegemony<br>
•Genre theory and multi-modality<br>
•Semiotics, discourse theory, structuralism and post-structuralism<br>
•Negotiated reading, reader-response and reception theory<br>
•Feminism Queer theory<br>
•Theories of the gaze<br>
•The ethics of representing the other<br>
•Psychoanalytical models of textual analysis<br>
•Technology and Technics<br>
•Postmodernism</p>
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<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
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2027
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2026
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Overview
Key information
Requisites
Learning outcomes
Assessment
FedTASK
Parent Region
Overview
Unit description
<p>This course introduces students to debates and concepts relating to representation in and through a diverse range of media texts (i.e. literature, television, cinema, and comic books). The course begins by looking at how various branches of the mass media present texts as purported reflections of a stable, consistent and consensual social reality, and then turns toward examining how those same texts, in fact, shape and even create that reality. Thus the focus is on examining texts both as discursive and aesthetic objects (which provide pleasure and/or information), on the one hand, and as social and ideological constructs (particularly in respect to ideas of sexuality, gender, identity, race, culture and community), on the other. In doing so it draws on concepts and theories such as ideology, semiotics, discourse analysis, the ethics of looking, and speaking on behalf of the other, as well as theories of affect, queer and Trans, feminism, and psychoanalysis, and recent accounts of technics and the postmodern. It also analyses a range of formal textual features and compositional techniques in terms of their potential social, political, conceptual and corporeal effects.</p>
Unit content
<p>Theories of representation and aesthetics<br> •Theories of realism<br> •The historical context for relevant theories<br> •Issues related to the specificity, adaptation and hybridity of different media<br> •Formal compositional devices of representation<br> •Theories and strategies of textual interpretation<br> •Ideology and hegemony<br> •Genre theory and multi-modality<br> •Semiotics, discourse theory, structuralism and post-structuralism<br> •Negotiated reading, reader-response and reception theory<br> •Feminism Queer theory<br> •Theories of the gaze<br> •The ethics of representing the other<br> •Psychoanalytical models of textual analysis<br> •Technology and Technics<br> •Postmodernism</p>
Key information
Institute / school:
Institute of Education, Arts & Community
Discipline:
Humanities and Social Sciences
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
100799 - Communication and Media Studies, n.e.c.
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/baflm3003">View unit fees</a>
Requisites
Prerequisite
<p>must have completed 1 of "<a href="/ords/r/curriculum/catalogue/course?p6_code=BATCC1001" target="_blank">BATCC1001</a>" / "<a href="/ords/r/curriculum/catalogue/course?p6_code=BATCC1002" target="_blank">BATCC1002</a>" / "FLMES1001" / "FLMES1002" and must have completed 2 of "BAFLM2%" / "BATCC2%" / "BAXDC2%" / "FLMES2%" / "FLMGL2%" / "FLMOL2%"</p>
Corequisite
None
Exclusion
<p>must not have completed 1 of "ATSGC2449" / "ATSGC3449" / "<a href="/ords/r/curriculum/catalogue/course?p6_code=BAFLM2003" target="_blank">BAFLM2003</a>" / "FLMES2449" / "FLMES3449"</p>
Learning outcomes
Learning outcomes
<p>On successful completion of this unit, students are expected to gain the following [K]nowledge, [S]kills and [A]pplication of knowledge & skills</p>
Learning Outcomes
Ref
Outcome
K1
<p>Use textual analysis to examine a range of media texts in depth.</p>
K2
<p>Evaluate the array of diverse strategies for relating interpretation to core issues and debates.</p>
K3
<p>Assess key debates, issues and historical perspectives informing the study of representation.</p>
K4
<p>Understand and critically evaluate a range of theories of representation.</p>
S1
<p>Research, explain and evaluate contemporary aesthetic, social and political issues relevant to the study of texts at an advanced level.</p>
S2
<p>Express substantiated, reasoned expositions and arguments concerning issues related to media representation.</p>
S3
<p>Summarise, analyse and evaluate key themes, issues and debates concerning issues of representation and textual interpretation.</p>
S4
<p>Design a research question, drawing on knowledge of theoretical and critical approaches to media developed in this course.</p>
A1
<p>Analyse and assess key debates concerning relevant issues of representation and textual interpretation.</p>
A2
<p>Utilise, integrate and apply relevant conceptual frameworks in analysing texts.</p>
A3
<p>Identify links and tensions between issues, debates, concerns and perspectives relevant to textual interpretation at an advanced level.</p>
A4
<p>Develop a sustained and detailed argument informed by substantial independent research on issues relevant to key issues and debates.</p>
Assessment
Learning Tasks and Assessment
Ref
Learning task
Assessment type
Weighting
Learning outcomes assessed
1
<p>Demonstrate understanding of key concepts through a critical commentary on set texts and readings.</p>
<p>Short critical commentary</p>
<p>20-30%</p>
K1, K2, K3, S1, S2, S3
2
<p>Reflect on how the key concepts, critical readings and set texts have deepened your understanding of representation.</p>
<p>Test/exam</p>
<p>30-40%</p>
K3, S1, S2, S3, A1, A2, A3
3
<p>Research and apply appropriate theories to a detailed analysis of relevant media texts through an independent research essay question.</p>
<p>Research essay</p>
<p>40-50%</p>
K1, K4, S1, S2, S4, A2, A4
Supplementary assessment available:
Yes
Supplementary assessment information:
<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
FedTASK
FedTASK
Description of FedTASK outcome
Level
FedTASK 1: Interpersonal
The ability to effectively communicate, interact and work with others both individually and in groups.
FedTASK 2: Leadership
The ability to apply professional skills and behaviours in leading others.
FedTASK 3: Critical Thinking and Creativity
The ability to work in complexity and ambiguity using imagination to create new ideas.
FedTASK 4: Digital Literacy
The ability to work fluently across a range of tools and applications to achieve a range of skills.
FedTASK 5: Sustainable and Ethical Mindset
The ability to consider and assess the consequences and impact of ideas and actions in enacting ethical and sustainable decisions.
FedTASK
<p>Federation University recognises that students require key transferable employability skills to prepare them for their future workplace and society. FedTASKs (<strong>T</strong>ransferable <strong>A</strong>ttributes <strong>S</strong>kills and <strong>K</strong>nowledge) provide a targeted focus on five key, transferable Attributes, Skills, and Knowledge that are embedded within curriculum, developed gradually towards successful measures and interlinked with cross-discipline and co-operative learning opportunities.</p>
Key information
Institute / school:
Institute of Education, Arts & Community
Discipline:
Humanities and Social Sciences
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
100799 - Communication and Media Studies, n.e.c.
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/baflm3003">View unit fees</a>
Additional information
Add Info Static Text
Internal reference: BAFLM3003 - U1.2