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HE Unit Template
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Marketing for Managers
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BSMAN3008 - Marketing for Managers
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20240200
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1.2
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2026-09-10
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2026-09-10
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Business
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Institute of Innovation, Science & Sustainability
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Business
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Undergraduate
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15
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.125
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080307
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Organisation Management
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080307 - Organisation Management
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<a href="http://www.federation.edu.au/locate/unit/bsman3008">View unit fees</a>
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Graded (e.g. HD, D, C, etc)
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7
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Bachelor Degree
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<p>Marketing for Managers introduces students to the principles underpinning marketing with an emphasis on strategic management decision-making. Upon completion, students will be able to understand the role of marketing in business operations and the concept of marketing strategy implementation via the marketing mix. Marketing for Managers will also consider other aspects of marketing important for managers marketing research legislation relevant to marketing and intellectual property protection. This course will be presented within a context of social responsibility and sound business ethics while stressing the application of marketing concepts to authentic marketing situations.</p>
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<p>•This course consists of the following topics:<br>
•Marketing from a consumers perspective<br>
•Role of marketing within business operations<br>
•Marketing research and its importance in the marketing process<br>
•Marketing plans and their internal/external impact<br>
•Segmentation, targeting and positioning<br>
•The marketing mix and its application<br>
•Innovative marketing strategies<br>
•Social responsibility and ethics in marketing<br>
•Relevant legislation and standards<br>
•Social marketing<br>
•Intellectual property and copyright</p>
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<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
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0200
Year
Year
2027
Current Year
2026
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BSMAN3008 - Marketing for Managers
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BSMAN3008 - Marketing for Managers
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Semester
Semester 1
Semester 2
Summer Semester
Year
2027
2026
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Overview
Key information
Requisites
Learning outcomes
Assessment
FedTASK
Parent Region
Overview
Unit description
<p>Marketing for Managers introduces students to the principles underpinning marketing with an emphasis on strategic management decision-making. Upon completion, students will be able to understand the role of marketing in business operations and the concept of marketing strategy implementation via the marketing mix. Marketing for Managers will also consider other aspects of marketing important for managers marketing research legislation relevant to marketing and intellectual property protection. This course will be presented within a context of social responsibility and sound business ethics while stressing the application of marketing concepts to authentic marketing situations.</p>
Unit content
<p>•This course consists of the following topics:<br> •Marketing from a consumers perspective<br> •Role of marketing within business operations<br> •Marketing research and its importance in the marketing process<br> •Marketing plans and their internal/external impact<br> •Segmentation, targeting and positioning<br> •The marketing mix and its application<br> •Innovative marketing strategies<br> •Social responsibility and ethics in marketing<br> •Relevant legislation and standards<br> •Social marketing<br> •Intellectual property and copyright</p>
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Business
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
080307 - Organisation Management
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/bsman3008">View unit fees</a>
Requisites
Prerequisite
None
Corequisite
None
Exclusion
None
Learning outcomes
Learning outcomes
<p>On successful completion of this unit, students are expected to gain the following [K]nowledge, [S]kills and [A]pplication of knowledge & skills</p>
Learning Outcomes
Ref
Outcome
K1
<p>Discuss the key principles of marketing</p>
K2
<p>Appreciate the importance of marketing research to the marketing process</p>
K3
<p>Develop innovative marketing strategies</p>
K4
<p>Recognise how the marketing mix can be adapted to suit a range of business situations</p>
S1
<p>Develop a coherent professional-standard marketing plan</p>
S2
<p>Generate strategies and recommendations to enable future business growth and prosperity</p>
S3
<p>Critically analyse marketing environments to generate business solutions</p>
A1
<p>Employ a coherent and rational approach to the development of marketing strategies</p>
A2
<p>Apply marketing concepts and theories to real world business scenarios</p>
A3
<p>Identify, plan and evaluate marketing opportunities</p>
Assessment
Learning Tasks and Assessment
Ref
Learning task
Assessment type
Weighting
Learning outcomes assessed
1
<p>Research, analyse and evaluate market segments and target groups for a business</p>
<p>Report/Project/ Journal</p>
<p>10-40%</p>
K1, K2, S3, A2, A3
2
<p>Develop an authentic innovative marketing plan</p>
<p>Group report/ Presentation</p>
<p>40-60%</p>
K1, K3, K4, S1, S2, A1, A2
3
<p>Demonstrate both knowledge and application of marketing concepts in contemporary business settings</p>
<p>Examination</p>
<p>20-40%</p>
K1, K4
Supplementary assessment available:
Yes
Supplementary assessment information:
<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
FedTASK
FedTASK
Description of FedTASK outcome
Level
FedTASK 1: Interpersonal
The ability to effectively communicate, interact and work with others both individually and in groups.
FedTASK 2: Leadership
The ability to apply professional skills and behaviours in leading others.
FedTASK 3: Critical Thinking and Creativity
The ability to work in complexity and ambiguity using imagination to create new ideas.
FedTASK 4: Digital Literacy
The ability to work fluently across a range of tools and applications to achieve a range of skills.
FedTASK 5: Sustainable and Ethical Mindset
The ability to consider and assess the consequences and impact of ideas and actions in enacting ethical and sustainable decisions.
FedTASK
<p>Federation University recognises that students require key transferable employability skills to prepare them for their future workplace and society. FedTASKs (<strong>T</strong>ransferable <strong>A</strong>ttributes <strong>S</strong>kills and <strong>K</strong>nowledge) provide a targeted focus on five key, transferable Attributes, Skills, and Knowledge that are embedded within curriculum, developed gradually towards successful measures and interlinked with cross-discipline and co-operative learning opportunities.</p>
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Business
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
080307 - Organisation Management
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/bsman3008">View unit fees</a>
Additional information
Add Info Static Text
Internal reference: BSMAN3008 - U1.2