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Creativity and Innovation
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BUENT1501 - Creativity and Innovation
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2.1
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2026-09-10
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2026-09-10
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Business
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Institute of Innovation, Science & Sustainability
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Business
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Undergraduate
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15
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.125
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080307
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Organisation Management
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080307 - Organisation Management
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<a href="http://www.federation.edu.au/locate/unit/buent1501">View unit fees</a>
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Graded (e.g. HD, D, C, etc)
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<p>This unit develops creative, design based, problem-solving skills to identify emerging opportunities and challenge conventional wisdoms. The interactive tutorial format allows students to explore ways to be creative and overcome blocks in this process. The creative solutions that come from such interactive learning experiences are then examined for their ability to be successfully exploited as innovations, in the competitive market or as value-added elements to non-market activities in the public sector or non-profit organisations.</p>
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<p>Topics may include: C1: Spiritual and alternative viewpoints on creativity. C2: Models for creative problem solving, including design thinking approaches. C3: Removing blocks to creativity and innovation in business. C4: Idea generation models. C5: Problem identification and definition. C6: Innovation and idea implementation. C7: Evaluating ideas. C8: Methods for generating and evaluating ideas including design thinking, brainstorming, mapping, metaphors, imaging. C9: Strategic innovation and change.</p>
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Semester
0200
Year
Year
2027
Current Year
2026
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BUENT1501 - Creativity and Innovation
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Semester 1
Semester 2
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Year
2027
2026
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Overview
Key information
Requisites
Learning outcomes
Assessment
FedTASK
Parent Region
Overview
Unit description
<p>This unit develops creative, design based, problem-solving skills to identify emerging opportunities and challenge conventional wisdoms. The interactive tutorial format allows students to explore ways to be creative and overcome blocks in this process. The creative solutions that come from such interactive learning experiences are then examined for their ability to be successfully exploited as innovations, in the competitive market or as value-added elements to non-market activities in the public sector or non-profit organisations.</p>
Unit content
<p>Topics may include: C1: Spiritual and alternative viewpoints on creativity. C2: Models for creative problem solving, including design thinking approaches. C3: Removing blocks to creativity and innovation in business. C4: Idea generation models. C5: Problem identification and definition. C6: Innovation and idea implementation. C7: Evaluating ideas. C8: Methods for generating and evaluating ideas including design thinking, brainstorming, mapping, metaphors, imaging. C9: Strategic innovation and change.</p>
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Business
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
080307 - Organisation Management
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/buent1501">View unit fees</a>
Requisites
Prerequisite
None
Corequisite
None
Exclusion
None
Learning outcomes
Learning outcomes
<p>On successful completion of this unit, students are expected to gain the following [K]nowledge, [S]kills and [A]pplication of knowledge & skills</p>
Learning Outcomes
Ref
Outcome
K1
<p>Relate a variety of creative styles and the principles of creative management to real business problems</p>
K2
<p>Determine the impact of critical thinking on action in order to advance the creative problem solving process</p>
K3
<p>Identify appropriate creativity and innovation strategies, including design based approaches, in a business setting</p>
K4
<p>Recognise the different processes and determinants of the successful exploitation of innovation, including within group based settings</p>
K5
<p>Apply an ethical framework when managing the creativity process</p>
S1
<p>Consolidate and synthesise creative and innovative problem solving techniques, including design based thinking, to add value in order to solve a problem</p>
S2
<p>Determine different creative styles to defend how they can add value to the performance of the firm</p>
S3
<p>Observe and analyse the creative processes and then prepare and deploy strategies to cope with blocks to creative problem solving</p>
S4
<p>Communicate the value of creative problem solving processes and methods for solving complex real world problems</p>
A1
<p>Apply initiative and judgment in developing creative problem solving techniques while practicing and valuing teams, communication, and diversity</p>
A2
<p>Identify, plan and evaluate a diverse range of decisions, across multiple industries, using appropriate creative problem solving techniques</p>
A3
<p>Develop specific skills in creative and innovative thinking techniques and then focus on practical application of these skills, both in the classroom when applied to learning activities and during individual and team assignments</p>
Assessment
Learning Tasks and Assessment
Ref
Learning task
Assessment type
Weighting
Learning outcomes assessed
1
<p>Analysis of personal and organisational styles and assessment of strategies for improvement</p>
<p>Essay</p>
<p>30-40%</p>
K1, K2, S2, S3, A1, A3
2
<p>Research, critically analyse and synthesize information in an oral presentation using the creative problem solving process</p>
<p>Group Project Part A - Presentation</p>
<p>25-35%</p>
K2, K3, K4, K5, S1, S3, S4, A1, A2, A3
3
<p>Research, critical analysis then synthesize information into a group report using the creative problem solving process</p>
<p>Group Project Part B - Written Report</p>
<p>30-40%</p>
K2, K3, K4, K5, S1, S4, A1, A2, A3
Supplementary assessment available:
No
FedTASK
FedTASK
Description of FedTASK outcome
Level
FedTASK 1: Interpersonal
The ability to effectively communicate, interact and work with others both individually and in groups.
<p>Level 2 - Student demonstrates some independence within provided guidelines</p>
FedTASK 2: Leadership
The ability to apply professional skills and behaviours in leading others.
<p>Level 2 - Student demonstrates some independence within provided guidelines</p>
FedTASK 3: Critical Thinking and Creativity
The ability to work in complexity and ambiguity using imagination to create new ideas.
<p>Level 2 - Student demonstrates some independence within provided guidelines</p>
FedTASK 4: Digital Literacy
The ability to work fluently across a range of tools and applications to achieve a range of skills.
FedTASK 5: Sustainable and Ethical Mindset
The ability to consider and assess the consequences and impact of ideas and actions in enacting ethical and sustainable decisions.
<p>Level 1 - Students require directions and boundaries from mentor</p>
FedTASK
<p>Federation University recognises that students require key transferable employability skills to prepare them for their future workplace and society. FedTASKs (<strong>T</strong>ransferable <strong>A</strong>ttributes <strong>S</strong>kills and <strong>K</strong>nowledge) provide a targeted focus on five key, transferable Attributes, Skills, and Knowledge that are embedded within curriculum, developed gradually towards successful measures and interlinked with cross-discipline and co-operative learning opportunities.</p>
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Business
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
080307 - Organisation Management
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/buent1501">View unit fees</a>
Additional information
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Internal reference: BUENT1501 - U2.1