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HE Unit Template
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Entrepreneurial Business Planning
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BUENT3733 - Entrepreneurial Business Planning
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20240200
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Course
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Unit
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1.2
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2026-09-10
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2026-09-10
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Business
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Institute of Innovation, Science & Sustainability
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Business
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Undergraduate
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15
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.125
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080399
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Business and Management, n.e.c.
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080399 - Business and Management, n.e.c.
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<a href="http://www.federation.edu.au/locate/unit/buent3733">View unit fees</a>
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Graded (e.g. HD, D, C, etc)
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Bachelor Degree
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<p>This course combines the entrepreneurship-based skills and managing innovation techniques to the next level, by developing an innovation-based business plan to set out the technical and commercial feasibility of an innovation. Establishing new ventures that are innovative within existing or new organisations is the aim of this course. It is a balanced combination of theory and practical experience. The course is constructed around the identification of a possible new venture that has significant elements of innovation. The focus is on some unique innovation developed by creative problem-solving processes. This innovation can be technical, strategic or service delivery in a business or in some social or public sector organization. The innovation needs to be first critically evaluated both technically and financially to ascertain its feasibility based on the available resources. This is followed by the development and presentation of an entrepreneurial business plan (EBP) for this new venture.</p>
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<p>•Industry and the competitive environment<br>
•Technical and financial feasibility processes<br>
•Marketing strategies for the venture<br>
•Financial planning of the new venture<br>
•Capturing value: Intellectual property, complementary assets, external linkages and raining finance<br>
•Organising for innovation: managing the internal process, building capability, developing effective marketing, and applying (where appropriate) business excellence framework or balance scorecard<br>
•Business plans needed to encompass all the above elements.</p>
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<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
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2027
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2026
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BUENT3733 - Entrepreneurial Business Planning
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BUENT3733 - Entrepreneurial Business Planning
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Semester
Semester 1
Semester 2
Summer Semester
Year
2027
2026
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Overview
Key information
Requisites
Learning outcomes
Assessment
FedTASK
Parent Region
Overview
Unit description
<p>This course combines the entrepreneurship-based skills and managing innovation techniques to the next level, by developing an innovation-based business plan to set out the technical and commercial feasibility of an innovation. Establishing new ventures that are innovative within existing or new organisations is the aim of this course. It is a balanced combination of theory and practical experience. The course is constructed around the identification of a possible new venture that has significant elements of innovation. The focus is on some unique innovation developed by creative problem-solving processes. This innovation can be technical, strategic or service delivery in a business or in some social or public sector organization. The innovation needs to be first critically evaluated both technically and financially to ascertain its feasibility based on the available resources. This is followed by the development and presentation of an entrepreneurial business plan (EBP) for this new venture.</p>
Unit content
<p>•Industry and the competitive environment<br> •Technical and financial feasibility processes<br> •Marketing strategies for the venture<br> •Financial planning of the new venture<br> •Capturing value: Intellectual property, complementary assets, external linkages and raining finance<br> •Organising for innovation: managing the internal process, building capability, developing effective marketing, and applying (where appropriate) business excellence framework or balance scorecard<br> •Business plans needed to encompass all the above elements.</p>
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Business
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
080399 - Business and Management, n.e.c.
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/buent3733">View unit fees</a>
Requisites
Prerequisite
<p>must have completed all of "<a href="/ords/r/curriculum/catalogue/course?p6_code=BUACC1508" target="_blank">BUACC1508</a>" / "BUENT3735" / "<a href="/ords/r/curriculum/catalogue/course?p6_code=BUMGT2614" target="_blank">BUMGT2614</a>"</p>
Corequisite
None
Exclusion
None
Learning outcomes
Learning outcomes
<p>On successful completion of this unit, students are expected to gain the following [K]nowledge, [S]kills and [A]pplication of knowledge & skills</p>
Learning Outcomes
Ref
Outcome
K1
<p>Define the theories and practice of innovation and enterprise which assists the creation of new ventures</p>
K2
<p>Evaluate the need for (and balance between) vision, innovation and analysis in establishing entrepreneurial businesses</p>
K3
<p>Distinguish the key aspects of intellectual property, assets and commercialisation strategies for the purpose of entrepreneurial ventures</p>
K4
<p>Appraise the resources and financial aspects of new ventures, evaluating feasibility in fulfilling organisational requirements</p>
K5
<p>Evaluate the role of suppliers competitors and financiers</p>
S1
<p>Analyse elements of entrepreneurship and identify new venture opportunities</p>
S2
<p>Generate and evaluate entrepreneurial strategies for facilitating entrepreneurial action and the exploitation of opportunities</p>
S3
<p>Recognise and interpret the methods and value of financial appraisal and project management in developing a commercially credible business</p>
S4
<p>Transfer the action planning on new ventures solution to others through written and/or oral communication</p>
A1
<p>Demonstrate judgment in applying an entrepreneurial perspective to investigate new business opportunities</p>
A2
<p>Combine entrepreneurial knowledge and skills which can be translated directly into a realistic business proposal</p>
A3
<p>Confidently articulate outcomes in written and oral form, translating skills achieved in developing an entrepreneurial business proposal into a viable enterprise</p>
A4
<p>Setting up an entrepreneurial team and management structure to implement both technical and business plans</p>
Assessment
Learning Tasks and Assessment
Ref
Learning task
Assessment type
Weighting
Learning outcomes assessed
1
<p>New venture proposal presented to class on technical feasibility</p>
<p>Oral Presentation</p>
<p>10-20%</p>
K1, S1, A1
2
<p>Oral presentation of the market feasibility of the project, based on the draft marketing plan.</p>
<p>Oral Report</p>
<p>10-30%</p>
K1, K2, K3, S1, S2, S3, A1, A3
3
<p>Written investigation, analysis, research, and action planning on new venture and presentation pitching the written business plan for funding.</p>
<p>Business Plan and Oral Briefing</p>
<p>50-80%</p>
K1, K2, K3, K4, K5, S1, S2, S3, S4, A1, A2, A3
Supplementary assessment available:
Yes
Supplementary assessment information:
<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
FedTASK
FedTASK
<p>Federation University recognises that students require key transferable employability skills to prepare them for their future workplace and society. FedTASKs (<strong>T</strong>ransferable <strong>A</strong>ttributes <strong>S</strong>kills and <strong>K</strong>nowledge) provide a targeted focus on five key, transferable Attributes, Skills, and Knowledge that are embedded within curriculum, developed gradually towards successful measures and interlinked with cross-discipline and co-operative learning opportunities.</p>
FedTASK
Description of FedTASK outcome
Level
FedTASK 1: Interpersonal
The ability to effectively communicate, interact and work with others both individually and in groups.
FedTASK 2: Leadership
The ability to apply professional skills and behaviours in leading others.
FedTASK 3: Critical Thinking and Creativity
The ability to work in complexity and ambiguity using imagination to create new ideas.
FedTASK 4: Digital Literacy
The ability to work fluently across a range of tools and applications to achieve a range of skills.
FedTASK 5: Sustainable and Ethical Mindset
The ability to consider and assess the consequences and impact of ideas and actions in enacting ethical and sustainable decisions.
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Business
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
080399 - Business and Management, n.e.c.
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/buent3733">View unit fees</a>
Additional information
Cards Section - Non Research
Add Info Static Text
Internal reference: BUENT3733 - U1.2