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HE Unit Template
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Business Strategy
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BUMGT2104 - Business Strategy
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20270200
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Course
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Unit
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3.0
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2026-09-10
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2026-09-10
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Business
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Institute of Innovation, Science & Sustainability
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Business
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Undergraduate
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15
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.125
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080301
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Business Management
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080301 - Business Management
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<a href="http://www.federation.edu.au/locate/unit/bumgt2104">View unit fees</a>
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Graded (e.g. HD, D, C, etc)
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6
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Advanced Diploma, Associate Degree
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Intermediate
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1
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<p>This unit provides undergraduate students with a systematic and applied understanding of business strategy in contemporary, fast-changing environments. Positioned as a mid-course core unit, it builds on foundational management and marketing knowledge and prepares students for advanced study and professional practice.</p><p>Students examine how organisations analyse their external environment and internal capabilities, formulate competitive and corporate strategies, and translate strategic choices into coherent business models and executable plans. Particular attention is given to strategic decision-making under uncertainty, dynamic competition, and the implications of digitalisation and artificial intelligence for competitive advantage, organizational boundaries, and value creation.</p>
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<p>Topics may include:</p><p><strong >Strategic Diagnosis</strong></p><ul><li>Foundations</li><li>External & Industry Analysis</li><li>Internal Analysis & Strategic Diagnosis</li></ul><p><strong >Strategic Choice</strong></p><ul><li>Business Strategy & Positioning</li><li>Business Models & Platforms</li><li>Innovation & Strategic Renewal</li></ul><p><strong >Strategic Delivery</strong></p><ul><li>Global Strategy, Risk & Sustainability</li><li>Strategy Implementation</li><li>Strategic Judgement, Communication & Reflection</li></ul><p><br></p>
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<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
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0200
Year
Year
2027
Current Year
2026
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BUMGT2104 - Business Strategy
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BUMGT2104 - Business Strategy
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Semester
Semester 1
Semester 2
Summer Semester
Year
2027
2026
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Overview
Key information
Requisites
Learning outcomes
Assessment
FedTASK
Parent Region
Overview
Unit description
<p>This unit provides undergraduate students with a systematic and applied understanding of business strategy in contemporary, fast-changing environments. Positioned as a mid-course core unit, it builds on foundational management and marketing knowledge and prepares students for advanced study and professional practice.</p><p>Students examine how organisations analyse their external environment and internal capabilities, formulate competitive and corporate strategies, and translate strategic choices into coherent business models and executable plans. Particular attention is given to strategic decision-making under uncertainty, dynamic competition, and the implications of digitalisation and artificial intelligence for competitive advantage, organizational boundaries, and value creation.</p>
Unit content
<p>Topics may include:</p><p><strong >Strategic Diagnosis</strong></p><ul><li>Foundations</li><li>External & Industry Analysis</li><li>Internal Analysis & Strategic Diagnosis</li></ul><p><strong >Strategic Choice</strong></p><ul><li>Business Strategy & Positioning</li><li>Business Models & Platforms</li><li>Innovation & Strategic Renewal</li></ul><p><strong >Strategic Delivery</strong></p><ul><li>Global Strategy, Risk & Sustainability</li><li>Strategy Implementation</li><li>Strategic Judgement, Communication & Reflection</li></ul><p><br></p>
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Business
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
080301 - Business Management
Offering:
<p><strong>Semester 1</strong><p>Ballarat - Mt Helen (On Campus)</p><p>Berwick (On Campus)</p><p>Gippsland - Churchill (On Campus)</p><p>On-line Learning</p></p>
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/bumgt2104">View unit fees</a>
Requisites
Prerequisite
<p>the student must have achieved at least 60 credit points prior to enrolment</p>
Corequisite
None
Exclusion
<p>must not have completed <a href="/ords/r/curriculum/catalogue/course?p6_code=BUMGT3702" target="_blank">BUMGT3702</a></p>
Learning outcomes
Learning outcomes
<p>On successful completion of this unit, students are expected to gain the following [K]nowledge, [S]kills and [A]pplication of knowledge & skills</p>
Learning Outcomes
Ref
Outcome
1
<p>Analyse internal, external and global business environments using strategic frameworks and evidence to identify strategic issues and opportunities.</p>
2
<p>Evaluate strategic choices and trade-offs to create organizational and stakeholder value in diverse business contexts.</p>
3
<p> Formulate and justify strategic responses to organisational challenges in changing business environments.</p>
4
<p>Evaluate strategic performance and recommend evidence-based adaptation and renewal.</p>
5
<p>Communicate and defend strategic judgements using ethical and professional reasoning.</p>
Assessment
Learning Tasks and Assessment
Ref
Learning task
Assessment type
Weighting
Learning outcomes assessed
1
<p> Analyse the external environment, industry structure, and organisational capabilities to identify strategic issues, opportunities, and constraints using appropriate strategic frameworks.</p>
<p>Individual business diagnostic brief/report</p>
<p>20%-30%</p>
1
2
<p>Develop and evaluate strategic options by integrating evidence from strategic analyses to formulate justified recommendations for organisational success.</p>
<p>Developing strategic choices - Group project and presentation</p>
<p>30%-40%</p>
2, 3, 4
3
<p>Defend strategic recommendations through professional communication, demonstrating evidence-based reasoning, implementation awareness, and critical reflection on strategic decision-making.</p>
<p>Defending strategic judgement - Individual live strategy simulation and reflection</p>
<p>30%-40%</p>
2, 5
Supplementary assessment available:
Yes
Supplementary assessment information:
<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
FedTASK
FedTASK
Description of FedTASK outcome
Level
FedTASK 1: Interpersonal
The ability to effectively communicate, interact and work with others both individually and in groups.
<p>Level 2 - Student demonstrates some independence within provided guidelines</p>
FedTASK 2: Leadership
The ability to apply professional skills and behaviours in leading others.
<p>Level 2 - Student demonstrates some independence within provided guidelines</p>
FedTASK 3: Critical Thinking and Creativity
The ability to work in complexity and ambiguity using imagination to create new ideas.
<p>Level 3 - Student works independently with limited guidance or works within self-determined guidelines appropriate to context</p>
FedTASK 4: Digital Literacy
The ability to work fluently across a range of tools and applications to achieve a range of skills.
<p>Level 1 - Students require directions and boundaries from mentor</p>
FedTASK 5: Sustainable and Ethical Mindset
The ability to consider and assess the consequences and impact of ideas and actions in enacting ethical and sustainable decisions.
<p>Level 2 - Student demonstrates some independence within provided guidelines</p>
FedTASK
<p>Federation University recognises that students require key transferable employability skills to prepare them for their future workplace and society. FedTASKs (<strong>T</strong>ransferable <strong>A</strong>ttributes <strong>S</strong>kills and <strong>K</strong>nowledge) provide a targeted focus on five key, transferable Attributes, Skills, and Knowledge that are embedded within curriculum, developed gradually towards successful measures and interlinked with cross-discipline and co-operative learning opportunities.</p>
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Business
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
080301 - Business Management
Offering:
<p><strong>Semester 1</strong><p>Ballarat - Mt Helen (On Campus)</p><p>Berwick (On Campus)</p><p>Gippsland - Churchill (On Campus)</p><p>On-line Learning</p></p>
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/bumgt2104">View unit fees</a>
Additional information
Add Info Static Text
Internal reference: BUMGT2104 - U3.0