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Strategic Management
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BUMGT3702 - Strategic Management
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20240200
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1.3
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2026-09-10
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2026-09-10
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Business
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Institute of Innovation, Science & Sustainability
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Business
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Undergraduate
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15
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.125
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080301
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Business Management
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080301 - Business Management
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<a href="http://www.federation.edu.au/locate/unit/bumgt3702">View unit fees</a>
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Graded (e.g. HD, D, C, etc)
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7
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Bachelor Degree
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<p>This course explores the core management challenge of strategy formulation and implementation. This involves identification, assessment and selection of business, corporate, and international strategy choices, all with a view to creating and sustaining competitive advantage. Business strategy addresses the question of how to compete in a given industry or market. Corporate strategy considers choices around industries, activities, and locations. International strategy examines the factors and incentives that influence firms to identify international opportunities. Students will analyse and utilise a range of analytical frameworks, each crucial in achieving strategic competitiveness in firms competing in the global economy.</p>
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<p>•Strategic management and strategic competitiveness<br>
•The external environment: Opportunities, threats, industry competition, and competitor analysis<br>
•The internal environment: Resources, capabilities, core competencies and competitive advantages<br>
•Business-level strategy<br>
•Corporate-level strategy<br>
•Merger and acquisition strategies<br>
•International strategy<br>
•Cooperative strategy<br>
•Corporate governance<br>
•Organisational structure and controls</p>
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<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
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Year
Year
2027
Current Year
2026
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BUMGT3702 - Strategic Management
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BUMGT3702 - Strategic Management
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Semester
Semester 1
Semester 2
Summer Semester
Year
2027
2026
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Overview
Key information
Requisites
Learning outcomes
Assessment
FedTASK
Parent Region
Overview
Unit description
<p>This course explores the core management challenge of strategy formulation and implementation. This involves identification, assessment and selection of business, corporate, and international strategy choices, all with a view to creating and sustaining competitive advantage. Business strategy addresses the question of how to compete in a given industry or market. Corporate strategy considers choices around industries, activities, and locations. International strategy examines the factors and incentives that influence firms to identify international opportunities. Students will analyse and utilise a range of analytical frameworks, each crucial in achieving strategic competitiveness in firms competing in the global economy.</p>
Unit content
<p>•Strategic management and strategic competitiveness<br> •The external environment: Opportunities, threats, industry competition, and competitor analysis<br> •The internal environment: Resources, capabilities, core competencies and competitive advantages<br> •Business-level strategy<br> •Corporate-level strategy<br> •Merger and acquisition strategies<br> •International strategy<br> •Cooperative strategy<br> •Corporate governance<br> •Organisational structure and controls</p>
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Business
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
080301 - Business Management
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/bumgt3702">View unit fees</a>
Requisites
Prerequisite
<p> must have completed BUGMT1501</p>
Corequisite
None
Exclusion
<p> must not have completed <a href="/ords/r/curriculum/catalogue/course?p6_code=BUMGT2104" target="_blank">BUMGT2104</a></p>
Learning outcomes
Learning outcomes
<p>On successful completion of this unit, students are expected to gain the following [K]nowledge, [S]kills and [A]pplication of knowledge & skills</p>
Learning Outcomes
Ref
Outcome
K1
<p>Analyse the internal and external environment of business and develop business, corporate and international strategy that can enable firms to achieve sustainable competitive advantage </p>
K2
<p>Appraise a range of international strategies to enable firms to compete successfully in the global economy</p>
K3
<p>Identify and evaluate wide-ranging business- and corporate-level cooperative strategies</p>
K4
<p>Recognise the dynamic nature of business and the role of strategy in creating and sustaining competitive advantage</p>
S1
<p>Evaluate complex data and information from a number of sources to formulate and implement business, corporate and international strategy </p>
S2
<p>Consolidate and synthesise the major theories and concepts in developing and implementing a strategic plan </p>
S3
<p>Conduct SWOT analysis to assist in the formulation of business, corporate and international strategy </p>
S4
<p>Make strategic decisions in selecting a particular course of action that would provide sustainable competitive advantage </p>
A1
<p>Apply concepts and tools in formulating and implementing strategy for application in firms competing in diverse contexts</p>
A2
<p>Plan and communicate strategic plans to a wide audience</p>
A3
<p>Demonstrate knowledge and skills in diverse contexts with responsibility and accountability for continuous learning and professional practice</p>
Assessment
Learning Tasks and Assessment
Ref
Learning task
Assessment type
Weighting
Learning outcomes assessed
1
<p>Applying theoretical material to provide written responses to questions in a range of formats, including short-answer, essay, and case study questions, under examination conditions</p>
<p>Written/online assessment</p>
<p>10%-30%</p>
K1, K4, S1, S4, A1, A3
2
<p>Professionally developed strategic plan for a large firm, including an analysis of the external and internal environment; an evaluation of the current business, corporate and international strategy; and recommendations for future strategy</p>
<p>Written report of a comprehensive, analytical strategic document for a firm competing in a dynamic global economy</p>
<p>30%-50%</p>
K1, K2, K3, K4, S1, S2, S3, S4, A1, A2, A3
3
<p>A comprehensive review of the course material/final assessment</p>
<p>Final summative assessment</p>
<p>30%-50%</p>
K1, K2, K3, K4, S1, S2, S4, A1, A3
Supplementary assessment available:
Yes
Supplementary assessment information:
<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
FedTASK
FedTASK
Description of FedTASK outcome
Level
FedTASK 1: Interpersonal
The ability to effectively communicate, interact and work with others both individually and in groups.
<p>Level 2 - Student demonstrates some independence within provided guidelines</p>
FedTASK 2: Leadership
The ability to apply professional skills and behaviours in leading others.
<p>Level 2 - Student demonstrates some independence within provided guidelines</p>
FedTASK 3: Critical Thinking and Creativity
The ability to work in complexity and ambiguity using imagination to create new ideas.
<p>Level 3 - Student works independently with limited guidance or works within self-determined guidelines appropriate to context</p>
FedTASK 4: Digital Literacy
The ability to work fluently across a range of tools and applications to achieve a range of skills.
FedTASK 5: Sustainable and Ethical Mindset
The ability to consider and assess the consequences and impact of ideas and actions in enacting ethical and sustainable decisions.
<p>Level 2 - Student demonstrates some independence within provided guidelines</p>
FedTASK
<p>Federation University recognises that students require key transferable employability skills to prepare them for their future workplace and society. FedTASKs (<strong>T</strong>ransferable <strong>A</strong>ttributes <strong>S</strong>kills and <strong>K</strong>nowledge) provide a targeted focus on five key, transferable Attributes, Skills, and Knowledge that are embedded within curriculum, developed gradually towards successful measures and interlinked with cross-discipline and co-operative learning opportunities.</p>
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Business
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
080301 - Business Management
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/bumgt3702">View unit fees</a>
Additional information
Add Info Static Text
Internal reference: BUMGT3702 - U1.3