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HE Unit Template
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Strategic Management
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BUMGT5976 - Strategic Management
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20250600
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Course
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3.3
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2026-09-10
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2026-09-10
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Business
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Institute of Innovation, Science & Sustainability
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Business
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Postgraduate - Coursework
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15
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.125
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080301
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Business Management
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080301 - Business Management
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<a href="http://www.federation.edu.au/locate/unit/bumgt5976">View unit fees</a>
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Graded (e.g. HD, D, C, etc)
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<p>In today’s increasingly complex, dynamic and uncertain environment, businesses are continuously looking for new means of gaining and maintaining sustainable competitive advantage. Strategic management concerns the long-term direction and scope of the business. Through case studies and stories about successful enterprises, in this unit students will learn about the value and application of business strategy. The unit equips students with concepts, frameworks, tools and skills needed for developing and implementing strategic decisions to gain and sustain superior performance in both traditional and emerging markets/industries. It focuses on building the capacity of current and future managers by identifying sources of superior business performance.</p>
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<p>Topics may include:<br>
1. Opportunity Analysis Strategic development process<br>
2. Business model design<br>
3. Design thinking<br>
4. Hypothesis-driven innovation - lean startup & agile innovation methodologies<br>
5. Value proposition canvas, the lean canvas<br>
6. Competitive Analysis: "outside-in" strategic planning process<br>
7. Competitive Analysis: "inside-in" strategic planning process, Blue Ocean Strategy<br>
8. Going Global: Strategies for competing in international markets<br>
9. Transformational innovation: sustaining, disruptive and radical innovations<br>
10. Managing paradox and contraindications<br>
11. Lean business plan: financial, ethical and regulatory environments</p>
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<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
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2027
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2026
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Year
2027
2026
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Overview
Key information
Requisites
Learning outcomes
Assessment
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Overview
Unit description
<p>In today’s increasingly complex, dynamic and uncertain environment, businesses are continuously looking for new means of gaining and maintaining sustainable competitive advantage. Strategic management concerns the long-term direction and scope of the business. Through case studies and stories about successful enterprises, in this unit students will learn about the value and application of business strategy. The unit equips students with concepts, frameworks, tools and skills needed for developing and implementing strategic decisions to gain and sustain superior performance in both traditional and emerging markets/industries. It focuses on building the capacity of current and future managers by identifying sources of superior business performance.</p>
Unit content
<p>Topics may include:<br> 1. Opportunity Analysis Strategic development process<br> 2. Business model design<br> 3. Design thinking<br> 4. Hypothesis-driven innovation - lean startup & agile innovation methodologies<br> 5. Value proposition canvas, the lean canvas<br> 6. Competitive Analysis: "outside-in" strategic planning process<br> 7. Competitive Analysis: "inside-in" strategic planning process, Blue Ocean Strategy<br> 8. Going Global: Strategies for competing in international markets<br> 9. Transformational innovation: sustaining, disruptive and radical innovations<br> 10. Managing paradox and contraindications<br> 11. Lean business plan: financial, ethical and regulatory environments</p>
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Business
Study level:
Postgraduate - Coursework
Credit points:
15
EFTSL:
0.125
Field of education:
080301 - Business Management
Offering:
<p><strong>Semester 1</strong><p>Melbourne City Campus (On Campus)</p></p>
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/bumgt5976">View unit fees</a>
Requisites
Prerequisite
<p> the student must have achieved at least 120 credit points prior to enrolment AND (must be undertaking BT9 Master of Digital Business Transformation OR must be undertaking MN9 Master of Business Administration OR must be undertaking ML9 Master of Business Administration (International Business) OR must be undertaking MK9 Master of Business Administration (Health Services Management) OR must be undertaking MM9 Master of Business Administration OR must be undertaking MM9.HSM Master of Business Administration (Health Services Management) OR must be undertaking MM9.IB Master of Business Administration (International Business) OR must be undertaking PQ9 Master of Public Health and Business Administration OR must be undertaking BT9 Master of Digital Business Transformation)</p>
Corequisite
None
Exclusion
None
Learning outcomes
Learning outcomes
<p>On successful completion of this unit, students are expected to gain the following [K]nowledge, [S]kills and [A]pplication of knowledge & skills</p>
Learning Outcomes
Ref
Outcome
K1
<p>Recognise the internal and external national and international factors influencing business competitiveness and the key roles of strategy, resources and capabilities to gain sustained competitive advantage.</p>
K2
<p>Develop strategic thinking for formulating and implementing strategies that will enable an organisation to achieve competitive advantage and sustainability.</p>
K3
<p>Evaluate the sources and routes to superior performance and judge the appropriateness of the tools and techniques for developing strategies that help businesses to grow and create economic, social and ecological value.</p>
K4
<p>Develop management skills and knowledge to examine strategic management challenges from strategy, change and learning perspective.</p>
S1
<p>Apply theoretical knowledge within diverse organisational and environmental contexts to build business capacity to gain competitive advantage.</p>
S2
<p>Research and synthesise industry, macro and global environment related secondary data and interpret the findings to make informed strategic decisions.</p>
S3
<p>Recognise the limitations of theoretical and practical concepts in strategic management and explain the implications of those limitations.</p>
S4
<p>Cooperatively undertake critical and systematic evaluations of relevant theories, concepts and practices and communicate the findings with clarity to specialist and non-specialist audiences.</p>
S5
<p>Critically evaluate the sustainable competitive advantage (and its underlying drivers) for an organisation.</p>
A1
<p>Adapt and apply strategic management knowledge and skills in diverse and novel organisational settings.</p>
A2
<p>Apply proprietary tools and techniques to develop strategic options that an enterprise can use to grow and create shareholder value in the context of a changing global and local environment.</p>
A3
<p>Integrate ethical, social and environmental perspectives into the organisational strategies.</p>
Assessment
Learning Tasks and Assessment
Ref
Learning task
Assessment type
Weighting
Learning outcomes assessed
1
<p>Assess core principles and theories and apply associated analytical frameworks</p>
<p>Case Analysis</p>
<p>10-20%</p>
K1, K3, K4, S3, A1
2
<p>Group Presentation - pitching your business venture and making strategic choice</p>
<p>Group Presentation</p>
<p>30-40%</p>
K1, K2, K3, K4, S1, S2, S4, S5, A1, A2, A3
3
<p>Report: Business model innovation: Opportunity and competitive analysis using a range of approaches</p>
<p>Assignment/Report/Essay</p>
<p>40-50%</p>
K1, K2, K3, K4, S1, S2, S4, S5, A1, A2, A3
Supplementary assessment available:
Yes
Supplementary assessment information:
<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Business
Study level:
Postgraduate - Coursework
Credit points:
15
EFTSL:
0.125
Field of education:
080301 - Business Management
Offering:
<p><strong>Semester 1</strong><p>Melbourne City Campus (On Campus)</p></p>
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/bumgt5976">View unit fees</a>
Additional information
Add Info Static Text
Internal reference: BUMGT5976 - U3.3