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HE Unit Template
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Introduction to Marketing
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BUMKT1501 - Introduction to Marketing
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20250400
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Course
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2.1
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2026-09-10
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2026-09-10
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Business
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Institute of Innovation, Science & Sustainability
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Business
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Undergraduate
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15
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.125
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080505
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Marketing
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080505 - Marketing
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<a href="http://www.federation.edu.au/locate/unit/bumkt1501">View unit fees</a>
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Graded (e.g. HD, D, C, etc)
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7
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Bachelor Degree
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Introductory
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<p>This Unit introduces students to the basic principles and practices of marketing. On completion of this Unit, student should be able to understand the marketing environment and how consumers behave in it. Students will also be exposed to the foundations of marketing research and the marketing mix. Here students will have the opportunity to explore areas such as product development, distribution, pricing concepts and promotion. Bringing these elements together, students will learn about the importance of marketing strategy and planning. This Unit provides the foundation knowledge and skills for all other marketing courses.</p>
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<p>•The marketing concept and its evolution, including ethical issues<br>
•The marketing system, environments and influencing variables<br>
•Marketings role within the organisation and the underlying principles and techniques for marketing decision-making, marketing planning, marketing research and the development of marketing strategies<br>
•Market behaviour and analysis through an understanding of consumer behaviour and motivation, market segmentation, target marketing and positioning<br>
•Using the marketing mix and associated concepts including the product life cycle, new product development, brands and packaging pricing distribution and supply the communication process and the promotion mix<br>
•Market organisation, control and evaluation of marketing performance to enable feedback into decision making process</p>
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<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
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2027
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2026
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Year
2027
2026
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Overview
Key information
Requisites
Learning outcomes
Assessment
FedTASK
Parent Region
Overview
Unit description
<p>This Unit introduces students to the basic principles and practices of marketing. On completion of this Unit, student should be able to understand the marketing environment and how consumers behave in it. Students will also be exposed to the foundations of marketing research and the marketing mix. Here students will have the opportunity to explore areas such as product development, distribution, pricing concepts and promotion. Bringing these elements together, students will learn about the importance of marketing strategy and planning. This Unit provides the foundation knowledge and skills for all other marketing courses.</p>
Unit content
<p>•The marketing concept and its evolution, including ethical issues<br> •The marketing system, environments and influencing variables<br> •Marketings role within the organisation and the underlying principles and techniques for marketing decision-making, marketing planning, marketing research and the development of marketing strategies<br> •Market behaviour and analysis through an understanding of consumer behaviour and motivation, market segmentation, target marketing and positioning<br> •Using the marketing mix and associated concepts including the product life cycle, new product development, brands and packaging pricing distribution and supply the communication process and the promotion mix<br> •Market organisation, control and evaluation of marketing performance to enable feedback into decision making process</p>
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Business
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
080505 - Marketing
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/bumkt1501">View unit fees</a>
Requisites
Prerequisite
None
Corequisite
None
Exclusion
None
Learning outcomes
Learning outcomes
<p>On successful completion of this unit, students are expected to gain the following [K]nowledge, [S]kills and [A]pplication of knowledge & skills</p>
Learning Outcomes
Ref
Outcome
K1
<p>Examine marketing and its role in society</p>
K2
<p>Identify the principles that underpin marketing orientation</p>
K3
<p>Determine the variety of marketing activities necessary to fulfil the marketing management process</p>
K4
<p>Recognise the principles underlying the development of marketing strategies</p>
K5
<p>Compare elements of the marketing mix in a variety of markets</p>
S1
<p>Identify, obtain, and analyse information through researching and interpreting the fundamental concepts and processes of marketing</p>
S2
<p>Exercise judgment to recommend appropriate solutions for routine marketing tasks </p>
S3
<p>Select appropriate methods and tools for investigating the implementation of marketing strategies</p>
S4
<p>Express knowledge regarding marketing ideas to others via written and/or oral communication </p>
A1
<p>Transfer and apply marketing theory in straightforward marketing contexts</p>
A2
<p>Use initiative and judgement to organise the work of self and/or others to interpret a marketing situation</p>
Assessment
Learning Tasks and Assessment
Ref
Learning task
Assessment type
Weighting
Learning outcomes assessed
1
<p>Demonstrate knowledge of the course material</p>
<p>Individual Test</p>
<p>10-20%</p>
K1, K2, K4, S2, A1
2
<p>Critically analyse and interpret a marketing situation through a report and/or presentation</p>
<p>Individual OR Group Task</p>
<p>30-50%</p>
K3, K4, S1, S2, S3, S4, A1, A2
3
<p>Demonstrate knowledge and skills gained in the course by applying them to different marketing situations</p>
<p>Final Summative Assessment</p>
<p>40-50%</p>
K1, K2, K4, K5, S2, S3, A1
Supplementary assessment available:
Yes
Supplementary assessment information:
<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
FedTASK
FedTASK
Description of FedTASK outcome
Level
FedTASK 1: Interpersonal
The ability to effectively communicate, interact and work with others both individually and in groups.
<p>Level 1 - Students require directions and boundaries from mentor</p>
FedTASK 2: Leadership
The ability to apply professional skills and behaviours in leading others.
FedTASK 3: Critical Thinking and Creativity
The ability to work in complexity and ambiguity using imagination to create new ideas.
<p>Level 2 - Student demonstrates some independence within provided guidelines</p>
FedTASK 4: Digital Literacy
The ability to work fluently across a range of tools and applications to achieve a range of skills.
<p>Level 1 - Students require directions and boundaries from mentor</p>
FedTASK 5: Sustainable and Ethical Mindset
The ability to consider and assess the consequences and impact of ideas and actions in enacting ethical and sustainable decisions.
FedTASK
<p>Federation University recognises that students require key transferable employability skills to prepare them for their future workplace and society. FedTASKs (<strong>T</strong>ransferable <strong>A</strong>ttributes <strong>S</strong>kills and <strong>K</strong>nowledge) provide a targeted focus on five key, transferable Attributes, Skills, and Knowledge that are embedded within curriculum, developed gradually towards successful measures and interlinked with cross-discipline and co-operative learning opportunities.</p>
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Business
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
080505 - Marketing
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/bumkt1501">View unit fees</a>
Additional information
Add Info Static Text
Internal reference: BUMKT1501 - U2.1