Skip to Main Content
Catalogue Link
<a href="/ords/r/curriculum/catalogue/home?clear=1" class="t-Header-logo-link"><span class="apex-logo-text">Handbook</span></a>
Hidden Page Items
New
5
New
HE Unit Template
New
Marketing Research
New
BUMKT2603 - Marketing Research
New
20240200
New
New
New
New
Course
New
Unit
New
New
1.3
New
New
2026-09-10
New
2026-09-10
New
Business
New
New
New
New
Institute of Innovation, Science & Sustainability
New
Business
New
Undergraduate
New
15
New
New
.125
New
080505
New
Marketing
New
080505 - Marketing
New
<a href="http://www.federation.edu.au/locate/unit/bumkt2603">View unit fees</a>
New
Graded (e.g. HD, D, C, etc)
New
7
New
Bachelor Degree
New
Intermediate
New
New
New
New
1
New
New
New
New
New
false
New
New
New
<p>This course aims to familiarise students with the theory and applications of marketing research. It also aims to demonstrate the importance of marketing research in making sound business and marketing decisions. Therefore, the initial focus will be on translating a management problem into a marketing research problem, including research questions and objectives. Students will also consider the nature and different uses of both secondary and primary data. Emphasis will be given to the ethics involved in the marketing research industry.</p>
New
New
<p>•Introduction and the role of marketing research<br>
•Research management and design<br>
•Design of surveys<br>
•Primary and secondary data<br>
•Data acquisition and processing<br>
•Introduction to data analysis techniques<br>
•Applications of marketing research</p>
New
true
New
<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
New
true
Hidden Page Items
Semester
Semester
0200
Year
Year
2027
Current Year
2026
Breadcrumb Positioning
Handbook
BUMKT2603 - Marketing Research
Pseudo Breadcrumb
BUMKT2603 - Marketing Research
Breadcrumb Type
Unit
Catalogue Term and Year
Version Text
You are viewing a version for
Semester
Semester 1
Semester 2
Summer Semester
Year
2027
2026
Download PDF
RDS Holder
Overview
Key information
Requisites
Learning outcomes
Assessment
FedTASK
Parent Region
Overview
Unit description
<p>This course aims to familiarise students with the theory and applications of marketing research. It also aims to demonstrate the importance of marketing research in making sound business and marketing decisions. Therefore, the initial focus will be on translating a management problem into a marketing research problem, including research questions and objectives. Students will also consider the nature and different uses of both secondary and primary data. Emphasis will be given to the ethics involved in the marketing research industry.</p>
Unit content
<p>•Introduction and the role of marketing research<br> •Research management and design<br> •Design of surveys<br> •Primary and secondary data<br> •Data acquisition and processing<br> •Introduction to data analysis techniques<br> •Applications of marketing research</p>
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Business
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
080505 - Marketing
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/bumkt2603">View unit fees</a>
Requisites
Prerequisite
<p>must have completed "<a href="/ords/r/curriculum/catalogue/course?p6_code=BUMKT1501" target="_blank">BUMKT1501</a>"</p>
Corequisite
None
Exclusion
None
Learning outcomes
Learning outcomes
<p>On successful completion of this unit, students are expected to gain the following [K]nowledge, [S]kills and [A]pplication of knowledge & skills</p>
Learning Outcomes
Ref
Outcome
K1
<p>Describe the marketing research process in order to support business marketing decision making </p>
K2
<p>Identify gaps in current market plans in order to outline how to approach the research design</p>
K3
<p>Differentiate between qualitative and quantitative research approaches to appraise how they inform research design</p>
K4
<p>Compare the research method elements and outline how they align with the research approaches</p>
K5
<p>Identify analytical techniques pertinent to both qualitative and quantitative research design</p>
K6
<p>Describe the ethical limitations and implications of marketing research and consider their impact on research design</p>
S1
<p>Analyse and explain the marketing research problem, and formulate the objectives, questions and/or hypotheses in order to underpin the research design</p>
S2
<p>Develop technical and numeracy skills by analysing research data, including statistical data, and interpret the results in light of the research design</p>
S3
<p>Communicate the results of the research project by preparing a research brief/proposal/report which outlines the solution and makes recommendations </p>
A1
<p>Use initiative and judgment in developing a research plan that addresses a marketing research problem</p>
A2
<p>Transfer and apply marketing research knowledge and skills in a new situation</p>
A3
<p>Present the results of the research, including data analysis, with confidence and autonomy</p>
Assessment
Learning Tasks and Assessment
Ref
Learning task
Assessment type
Weighting
Learning outcomes assessed
1
<p>Students will prepare a Research Proposal to address a topical research problem</p>
<p>Group Report</p>
<p>30%</p>
K1, K2, K3, K4, K5, S1, A1
2
<p>Students will be provided with a dataset relating to the same research problem addressed in Task 1, perform analysis on that data and then provide a brief reflection of what those findings mean in the context of the research problem</p>
<p>Individual or Group report</p>
<p>30%</p>
K5, S2, A2
3
<p>Students will provide a summary report of the overall project that includes relevant secondary data and a discussion of how the findings from their analysis address the research problem identified in Task 1</p>
<p>Individual or Group report</p>
<p>40%</p>
K6, S3, A3
Supplementary assessment available:
Yes
Supplementary assessment information:
<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
FedTASK
FedTASK
<p>Federation University recognises that students require key transferable employability skills to prepare them for their future workplace and society. FedTASKs (<strong>T</strong>ransferable <strong>A</strong>ttributes <strong>S</strong>kills and <strong>K</strong>nowledge) provide a targeted focus on five key, transferable Attributes, Skills, and Knowledge that are embedded within curriculum, developed gradually towards successful measures and interlinked with cross-discipline and co-operative learning opportunities.</p>
FedTASK
Description of FedTASK outcome
Level
FedTASK 1: Interpersonal
The ability to effectively communicate, interact and work with others both individually and in groups.
<p>Level 2 - Student demonstrates some independence within provided guidelines</p>
FedTASK 2: Leadership
The ability to apply professional skills and behaviours in leading others.
FedTASK 3: Critical Thinking and Creativity
The ability to work in complexity and ambiguity using imagination to create new ideas.
<p>Level 3 - Student works independently with limited guidance or works within self-determined guidelines appropriate to context</p>
FedTASK 4: Digital Literacy
The ability to work fluently across a range of tools and applications to achieve a range of skills.
<p>Level 2 - Student demonstrates some independence within provided guidelines</p>
FedTASK 5: Sustainable and Ethical Mindset
The ability to consider and assess the consequences and impact of ideas and actions in enacting ethical and sustainable decisions.
<p>Level 1 - Students require directions and boundaries from mentor</p>
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Business
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
080505 - Marketing
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/bumkt2603">View unit fees</a>
Additional information
Cards Section - Non Research
Add Info Static Text
Internal reference: BUMKT2603 - U1.3