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HE Unit Template
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Social Media Marketing
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BUMKT2604 - Social Media Marketing
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20240200
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Course
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1.1
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2026-09-10
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2026-09-10
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Business
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Institute of Innovation, Science & Sustainability
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Business
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Undergraduate
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15
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.125
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080505
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Marketing
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080505 - Marketing
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<a href="http://www.federation.edu.au/locate/unit/bumkt2604">View unit fees</a>
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Graded (e.g. HD, D, C, etc)
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Bachelor Degree
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<p>This course will introduce the concepts of Social Media Marketing and its history and development, allowing students to study the issues surrounding the introduction of social media and the impact it has had on the way in which business is done. Content includes: origins of social media, key platforms, building relationships, ethical considerations, and analytics. Students will develop their own professional practice through a range of social media activities. At the end of the course students will be able to analyse, deliver and evaluate innovative social media marketing projects.</p>
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<p>Topics may include:</p>
<p>1.The Social Media Environment</p>
<p>2.Social Consumers</p>
<p>3.Network Structure and Group Influences in Social Media</p>
<p>4.Social Media Marketing and Strategy</p>
<p>5.Tactical Planning and Execution</p>
<p>6.Social Community</p>
<p>7.Social Publishing</p>
<p>8.Social Entertainment</p>
<p>9.Social Commerce</p>
<p>10.Social Media Analytics</p>
<p>11.Social Media Metrics</p>
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<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
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Year
2027
Current Year
2026
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BUMKT2604 - Social Media Marketing
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BUMKT2604 - Social Media Marketing
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Semester
Semester 1
Semester 2
Summer Semester
Year
2027
2026
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Overview
Key information
Requisites
Learning outcomes
Assessment
FedTASK
Parent Region
Overview
Unit description
<p>This course will introduce the concepts of Social Media Marketing and its history and development, allowing students to study the issues surrounding the introduction of social media and the impact it has had on the way in which business is done. Content includes: origins of social media, key platforms, building relationships, ethical considerations, and analytics. Students will develop their own professional practice through a range of social media activities. At the end of the course students will be able to analyse, deliver and evaluate innovative social media marketing projects.</p>
Unit content
<p>Topics may include:</p> <p>1.The Social Media Environment</p> <p>2.Social Consumers</p> <p>3.Network Structure and Group Influences in Social Media</p> <p>4.Social Media Marketing and Strategy</p> <p>5.Tactical Planning and Execution</p> <p>6.Social Community</p> <p>7.Social Publishing</p> <p>8.Social Entertainment</p> <p>9.Social Commerce</p> <p>10.Social Media Analytics</p> <p>11.Social Media Metrics</p>
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Business
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
080505 - Marketing
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/bumkt2604">View unit fees</a>
Requisites
Prerequisite
<p> must have completed 1 of <a href="/ords/r/curriculum/catalogue/course?p6_code=BUMKT1501" target="_blank">BUMKT1501</a>, SPMAN1002</p>
Corequisite
None
Exclusion
None
Learning outcomes
Learning outcomes
<p>On successful completion of this unit, students are expected to gain the following [K]nowledge, [S]kills and [A]pplication of knowledge & skills</p>
Learning Outcomes
Ref
Outcome
K1
<p>Describe the theory and practice related to social media marketing</p>
K2
<p>Recall the history and development of social media marketing landscape</p>
K3
<p>State the major barriers to the uptake of social media marketing in business</p>
K4
<p>Describe the types of social media available to business</p>
K5
<p>Recognise the ethical and social implications surrounding social media marketing</p>
S1
<p>Describe the role of social media in marketing</p>
S2
<p>Apply critical, analytical and technical skills to understand current social media landscape</p>
S3
<p>Draw on scholarly research, as well as current business practice, to examine, analyse and evaluate marketing issues in a convergent media environment.</p>
S4
<p>Use of social media tools to engage target groups</p>
A1
<p>Communicate the concepts and processes of social media marketing clearly and effectively within business organisations</p>
A2
<p>Use a range of web based applications</p>
A3
<p>Research, plan and execute a social media project</p>
A4
<p>Use specialist skills and competencies by discovery and exploration of social media platforms</p>
A5
<p>Evaluate the effectiveness of social media use</p>
Assessment
Learning Tasks and Assessment
Ref
Learning task
Assessment type
Weighting
Learning outcomes assessed
1
<p>Social Media Marketing Situation Analysis</p>
<p>Individual or Group Task – Report</p>
<p>20-40%</p>
K1, K4, K5, S1, S2, S3, S4, A1, A2, A4, A5
2
<p>Social Media Marketing Report</p>
<p>Individual or Group Task – Report</p>
<p>20-40%</p>
K1, K4, K5, S1, S2, S3, S4, A1, A2, A3, A4, A5
3
<p>Test / Final Assessment</p>
<p>Test / Final Assessment</p>
<p>30-50%</p>
K1, K2, K3, K4, K5, S1, S2, S3, S4, A1, A5
Supplementary assessment available:
Yes
Supplementary assessment information:
<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
FedTASK
FedTASK
Description of FedTASK outcome
Level
FedTASK 1: Interpersonal
The ability to effectively communicate, interact and work with others both individually and in groups.
FedTASK 2: Leadership
The ability to apply professional skills and behaviours in leading others.
FedTASK 3: Critical Thinking and Creativity
The ability to work in complexity and ambiguity using imagination to create new ideas.
FedTASK 4: Digital Literacy
The ability to work fluently across a range of tools and applications to achieve a range of skills.
FedTASK 5: Sustainable and Ethical Mindset
The ability to consider and assess the consequences and impact of ideas and actions in enacting ethical and sustainable decisions.
FedTASK
<p>Federation University recognises that students require key transferable employability skills to prepare them for their future workplace and society. FedTASKs (<strong>T</strong>ransferable <strong>A</strong>ttributes <strong>S</strong>kills and <strong>K</strong>nowledge) provide a targeted focus on five key, transferable Attributes, Skills, and Knowledge that are embedded within curriculum, developed gradually towards successful measures and interlinked with cross-discipline and co-operative learning opportunities.</p>
Key information
Institute / school:
Institute of Innovation, Science & Sustainability
Discipline:
Business
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
080505 - Marketing
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/bumkt2604">View unit fees</a>
Additional information
Add Info Static Text
Internal reference: BUMKT2604 - U1.1