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HE Unit Template
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Digital Media Marketing
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ISMAN2005 - Digital Media Marketing
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20270200
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5.0
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2026-09-10
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2026-09-10
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Exercise and Sport Science
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Institute of Health and Wellbeing
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Exercise & Sport Science
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Undergraduate
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15
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.125
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080505
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Marketing
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080505 - Marketing
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<a href="http://www.federation.edu.au/locate/unit/isman2005">View unit fees</a>
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Graded (e.g. HD, D, C, etc)
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<p>This unit focuses on the digital marketing environment for global sport (international and national federations and the professional sport sector). This unit aims to provide students with the knowledge and skills to develop a creative and engaging digital marketing campaign for sport informed by key theories and practices. It explores aspects of new digital marketing environment including digital marketing analytics, search engine optimisation, social media marketing and the capabilities of new digital technology. This unit will enable students to develop transferable skills that will prove invaluable for international and national sport federations that rely on digital communication and are undergoing frequent technological innovation.</p>
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<p>This may include:</p>
<p>•Digital marketing for global sport environment</p>
<p>•Understanding the digital marketing consumers</p>
<p>•Digital marketing tools: current and new technologies</p>
<p>•Digital marketing analytics to inform marketing strategies</p>
<p>•Digital media and marketing principles</p>
<p>•Digital media and marketing strategies</p>
<p>•Digital media marketing campaign: planning process </p>
<p>•Creating engaging digital media marketing content</p>
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<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
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Year
2027
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2026
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ISMAN2005 - Digital Media Marketing
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ISMAN2005 - Digital Media Marketing
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Semester
Semester 1
Semester 2
Summer Semester
Year
2027
2026
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Overview
Key information
Requisites
Learning outcomes
Assessment
FedTASK
Parent Region
Overview
Unit description
<p>This unit focuses on the digital marketing environment for global sport (international and national federations and the professional sport sector). This unit aims to provide students with the knowledge and skills to develop a creative and engaging digital marketing campaign for sport informed by key theories and practices. It explores aspects of new digital marketing environment including digital marketing analytics, search engine optimisation, social media marketing and the capabilities of new digital technology. This unit will enable students to develop transferable skills that will prove invaluable for international and national sport federations that rely on digital communication and are undergoing frequent technological innovation.</p>
Unit content
<p>This may include:</p> <p>•Digital marketing for global sport environment</p> <p>•Understanding the digital marketing consumers</p> <p>•Digital marketing tools: current and new technologies</p> <p>•Digital marketing analytics to inform marketing strategies</p> <p>•Digital media and marketing principles</p> <p>•Digital media and marketing strategies</p> <p>•Digital media marketing campaign: planning process </p> <p>•Creating engaging digital media marketing content</p>
Key information
Institute / school:
Institute of Health and Wellbeing
Discipline:
Exercise & Sport Science
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
080505 - Marketing
Offering:
<p><strong>Semester 2</strong><p>Melbourne City Football Club (On Campus)</p></p>
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/isman2005">View unit fees</a>
Requisites
Prerequisite
None
Corequisite
None
Exclusion
None
Learning outcomes
Learning outcomes
<p>On successful completion of this unit, students are expected to gain the following [K]nowledge, [S]kills and [A]pplication of knowledge & skills</p>
Learning Outcomes
Ref
Outcome
K1
<p>Define and explain the theories and principles of digital media marketing for the global sport environment.</p>
K2
<p>Identify and explain marketing communication strategies and digital technologies to develop a digital marketing campaign.</p>
K3
<p>Recognise and discuss the ethical and social implications associated with digital media marketing.</p>
S1
<p>Research and analyse the profiles of consumers of sport and appropriate digital channels to engage target markets.</p>
S2
<p>Identify and interpret digital analytics to inform marketing strategies and social media channels.</p>
S3
<p>Research and evaluate information to plan and develop a digital marketing campaign with creative and engaging digital content.</p>
A1
<p>Develop and design a digital media campaign to engage sport consumers.</p>
A2
<p>Apply marketing theory and principles to develop and manage creative and engaging digital marketing content.</p>
Assessment
Learning Tasks and Assessment
Ref
Learning task
Assessment type
Weighting
Learning outcomes assessed
1
<p>Critically analyse and review the digital media marketing practices for the global sport environment.</p>
<p>Case study</p>
<p>20-40%</p>
K1, K2, K3, S1, S2
2
<p>Complete a digital media marketing situational analysis.</p>
<p>Report</p>
<p>20-40%</p>
K1, K3, S1, S2, S3, A2
3
<p>Prepare a digital media marketing campaign proposal to engage sport consumers.</p>
<p>Proposal (group)</p>
<p>30-50%</p>
K1, K2, K3, S1, S2, S3, A1, A2
Supplementary assessment available:
Yes
Supplementary assessment information:
<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
FedTASK
FedTASK
Description of FedTASK outcome
Level
FedTASK 1: Interpersonal
The ability to effectively communicate, interact and work with others both individually and in groups.
<p>Level 1 - Students require directions and boundaries from mentor</p>
FedTASK 2: Leadership
The ability to apply professional skills and behaviours in leading others.
<p>Level 1 - Students require directions and boundaries from mentor</p>
FedTASK 3: Critical Thinking and Creativity
The ability to work in complexity and ambiguity using imagination to create new ideas.
<p>Level 1 - Students require directions and boundaries from mentor</p>
FedTASK 4: Digital Literacy
The ability to work fluently across a range of tools and applications to achieve a range of skills.
<p>Level 1 - Students require directions and boundaries from mentor</p>
FedTASK 5: Sustainable and Ethical Mindset
The ability to consider and assess the consequences and impact of ideas and actions in enacting ethical and sustainable decisions.
FedTASK
<p>Federation University recognises that students require key transferable employability skills to prepare them for their future workplace and society. FedTASKs (<strong>T</strong>ransferable <strong>A</strong>ttributes <strong>S</strong>kills and <strong>K</strong>nowledge) provide a targeted focus on five key, transferable Attributes, Skills, and Knowledge that are embedded within curriculum, developed gradually towards successful measures and interlinked with cross-discipline and co-operative learning opportunities.</p>
Key information
Institute / school:
Institute of Health and Wellbeing
Discipline:
Exercise & Sport Science
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
080505 - Marketing
Offering:
<p><strong>Semester 2</strong><p>Melbourne City Football Club (On Campus)</p></p>
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/isman2005">View unit fees</a>
Additional information
Add Info Static Text
Internal reference: ISMAN2005 - U5.0