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HE Unit Template
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Applied Sport Marketing
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ISMAN3002 - Applied Sport Marketing
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20260600
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3.0
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2026-09-29
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2026-09-29
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Exercise and Sport Science
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Institute of Health and Wellbeing
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Exercise & Sport Science
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Undergraduate
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15
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.125
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080505
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Marketing
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080505 - Marketing
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<a href="http://www.federation.edu.au/locate/unit/isman3002">View unit fees</a>
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Graded (e.g. HD, D, C, etc)
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7
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Bachelor Degree
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<p>This unit uses real-life scenarios to support an active learning approach where students are expected to research and apply marketing theoretical concepts within an international or national sports landscape. This unit aims to develop students’ understanding of how to apply knowledge in the planning, implementation, and evaluation of marketing plans. Students will explore contemporary marketing trends in consumer profiling and behaviours of target markets in the context of the real-life scenario. They will conduct marketing analysis to inform a contemporary digital marketing plan for the real-life scenario with a focus on the analysis of external and internal influences on the marketplace, roles of key stakeholders, competitors and value creation opportunities. Students will identify the target market and market segmentation strategies, branding strategies, marketing opportunities and distribution channels for the digital economy.</p>
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<p>Global sport business and the consumption of sport Consumer behaviours Distribution channels and the digital economy Strategic branding for sport Analysis of the marketing place Trends of technology and data in sport Competitor and value creation analysis Identifying the target market and marketing segmentation strategies Identify marketing opportunities for the digital economy Marketing and branding strategies Digital marketing campaign Marketing budget and measuring return on investment</p>
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<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
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Semester
0200
Year
Year
2027
Current Year
2026
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ISMAN3002 - Applied Sport Marketing
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ISMAN3002 - Applied Sport Marketing
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Semester 1
Semester 2
Summer Semester
Year
2027
2026
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Overview
Key information
Requisites
Learning outcomes
Assessment
FedTASK
Parent Region
Overview
Unit description
<p>This unit uses real-life scenarios to support an active learning approach where students are expected to research and apply marketing theoretical concepts within an international or national sports landscape. This unit aims to develop students’ understanding of how to apply knowledge in the planning, implementation, and evaluation of marketing plans. Students will explore contemporary marketing trends in consumer profiling and behaviours of target markets in the context of the real-life scenario. They will conduct marketing analysis to inform a contemporary digital marketing plan for the real-life scenario with a focus on the analysis of external and internal influences on the marketplace, roles of key stakeholders, competitors and value creation opportunities. Students will identify the target market and market segmentation strategies, branding strategies, marketing opportunities and distribution channels for the digital economy.</p>
Unit content
<p>Global sport business and the consumption of sport Consumer behaviours Distribution channels and the digital economy Strategic branding for sport Analysis of the marketing place Trends of technology and data in sport Competitor and value creation analysis Identifying the target market and marketing segmentation strategies Identify marketing opportunities for the digital economy Marketing and branding strategies Digital marketing campaign Marketing budget and measuring return on investment</p>
Key information
Institute / school:
Institute of Health and Wellbeing
Discipline:
Exercise & Sport Science
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
080505 - Marketing
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/isman3002">View unit fees</a>
Requisites
Prerequisite
<p>must have completed <a href="/ords/r/curriculum/catalogue/course?p6_code=ISMAN2005" target="_blank">ISMAN2005</a></p>
Corequisite
None
Exclusion
None
Learning outcomes
Learning outcomes
<p>On successful completion of this unit, students are expected to gain the following [K]nowledge, [S]kills and [A]pplication of knowledge & skills</p>
Learning Outcomes
Ref
Outcome
K1
<p>Identify and discuss the latest market trends of consumers' behaviours and motivations of potential target markets of sport.</p>
K2
<p>Identify and assess the current marketplace environment to inform marketing trends, opportunities and strategies for a digital marketing plan.</p>
K3
<p>Determine and discuss current marketing distribution channels and brand strategies for the digital economy.</p>
S1
<p>Interpret and critically analyse the internal and external marketing environment to develop an innovative marketing plan for a sports organisation.</p>
S2
<p>Develop and justify innovative marketing opportunities and strategies for a digital marketing campaign for a sports organisation.</p>
S3
<p>Critically analyse and evaluate information from a number of sources to inform marketing trends, opportunities and strategies for a marketing plan.</p>
A1
<p>Exercise critical thinking and judgment in identifying innovative sport marketing opportunities and strategies.</p>
A2
<p>Create and justify an innovative and contemporary marketing plan by applying the key theoretical principles and processes of sport marketing.</p>
A3
<p>Demonstrate the ability to professionally present a marketing plan by organising, structuring and presenting information accurately and confidently.</p>
A4
<p>Analyse and interpret consumer behaviour of sport to develop an innovative marketing plan.</p>
Assessment
Learning Tasks and Assessment
Ref
Learning task
Assessment type
Weighting
Learning outcomes assessed
1
<p>Discuss contemporary marketing trends on consumers' behaviours of sport.</p>
<p>Essay</p>
<p>30-40%</p>
K1, K2, K3, S1, S3, A3
2
<p>Marketing analysis report to inform a marketing plan for a digital campaign.</p>
<p>Report</p>
<p>30-50%</p>
K1, K2, K3, S1, S2, S3, A1, A4
3
<p>Presentation of a marketing plan for a digital sport marketing campaign</p>
<p>Presentation pitch</p>
<p>30-40%</p>
K1, K2, K3, S1, S2, S3, A1, A2, A3, A4
Supplementary assessment available:
Yes
Supplementary assessment information:
<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
FedTASK
FedTASK
Description of FedTASK outcome
Level
FedTASK 1: Interpersonal
The ability to effectively communicate, interact and work with others both individually and in groups.
FedTASK 2: Leadership
The ability to apply professional skills and behaviours in leading others.
FedTASK 3: Critical Thinking and Creativity
The ability to work in complexity and ambiguity using imagination to create new ideas.
FedTASK 4: Digital Literacy
The ability to work fluently across a range of tools and applications to achieve a range of skills.
FedTASK 5: Sustainable and Ethical Mindset
The ability to consider and assess the consequences and impact of ideas and actions in enacting ethical and sustainable decisions.
FedTASK
<p>Federation University recognises that students require key transferable employability skills to prepare them for their future workplace and society. FedTASKs (<strong>T</strong>ransferable <strong>A</strong>ttributes <strong>S</strong>kills and <strong>K</strong>nowledge) provide a targeted focus on five key, transferable Attributes, Skills, and Knowledge that are embedded within curriculum, developed gradually towards successful measures and interlinked with cross-discipline and co-operative learning opportunities.</p>
Key information
Institute / school:
Institute of Health and Wellbeing
Discipline:
Exercise & Sport Science
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
080505 - Marketing
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/isman3002">View unit fees</a>
Additional information
Add Info Static Text
Internal reference: ISMAN3002 - U3.0