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HE Unit Template
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Popular Culture and Contemporary Art and Design
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VATHR3015 - Popular Culture and Contemporary Art and Design
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20240200
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Course
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1.2
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2026-09-10
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2026-09-10
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Arts Academy
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Institute of Education, Arts & Community
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Arts Academy
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Undergraduate
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15
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.125
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100301
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Fine Arts
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100301 - Fine Arts
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<a href="http://www.federation.edu.au/locate/unit/vathr3015">View unit fees</a>
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Graded (e.g. HD, D, C, etc)
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7
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Bachelor Degree
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1
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<p>This course focuses on the role and impact of popular culture on contemporary art and design. The course starts with a review of the emergence of Pop art in the 1950s and 60s. The following lectures will address a number of issues that highlight the interrelatedness of popular culture and contemporary art and design. This will include a consideration of the art market, the public and censorship and also new media and street art. Contemporary theoretical approaches to visual culture will be used in an attempt to decode and interpret images. Students are expected to visit galleries and events and attend talks and presentations by artists and designers.</p>
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<p>This course focuses on the role and impact of popular culture on contemporary art and design. The course starts with a review of the emergence of Pop art in the 1950s and 60s. Following on from this, the lectures will address a number of issues that highlight the interrelatedness of popular culture and contemporary art and design. This will include a consideration of the art market, the public and censorship and also new media and street art. Contemporary theoretical approaches to visual culture will be used in an attempt to decode and interpret images. Students are expected to visit galleries and events and attend talks and presentations by artists and designers.</p>
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<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
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Semester
Semester
0200
Year
Year
2027
Current Year
2026
Breadcrumb Positioning
Handbook
VATHR3015 - Popular Culture and Contemporary Art and Design
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VATHR3015 - Popular Culture and Contemporary Art and Design
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Unit
Catalogue Term and Year
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Semester
Semester 1
Semester 2
Summer Semester
Year
2027
2026
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RDS Holder
Overview
Key information
Requisites
Learning outcomes
Assessment
FedTASK
Parent Region
Overview
Unit description
<p>This course focuses on the role and impact of popular culture on contemporary art and design. The course starts with a review of the emergence of Pop art in the 1950s and 60s. The following lectures will address a number of issues that highlight the interrelatedness of popular culture and contemporary art and design. This will include a consideration of the art market, the public and censorship and also new media and street art. Contemporary theoretical approaches to visual culture will be used in an attempt to decode and interpret images. Students are expected to visit galleries and events and attend talks and presentations by artists and designers.</p>
Unit content
<p>This course focuses on the role and impact of popular culture on contemporary art and design. The course starts with a review of the emergence of Pop art in the 1950s and 60s. Following on from this, the lectures will address a number of issues that highlight the interrelatedness of popular culture and contemporary art and design. This will include a consideration of the art market, the public and censorship and also new media and street art. Contemporary theoretical approaches to visual culture will be used in an attempt to decode and interpret images. Students are expected to visit galleries and events and attend talks and presentations by artists and designers.</p>
Key information
Institute / school:
Institute of Education, Arts & Community
Discipline:
Arts Academy
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
100301 - Fine Arts
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/vathr3015">View unit fees</a>
Requisites
Prerequisite
<p>must have completed "VATHR2014"</p>
Corequisite
None
Exclusion
None
Learning outcomes
Learning outcomes
<p>On successful completion of this unit, students are expected to gain the following [K]nowledge, [S]kills and [A]pplication of knowledge & skills</p>
Learning Outcomes
Ref
Outcome
K1
<p>Understand key developments in recent art and design practice, criticism and theory in relation to popular culture.</p>
K2
<p>Recognise the way that popular culture and social frameworks mediate and inform contemporary art and design.</p>
K3
<p>Identify the contemporary theoretical frameworks and approaches utilised in interpreting and validating contemporary art and design.</p>
S1
<p>Interpret the cultural significance of works of contemporary art and design in relation to popular culture.</p>
S2
<p>Analyse and appraise the formal elements of art and design.</p>
S3
<p>Apply an appropriate vocabulary of art and design terminology to communicate effectively about visual media and its context.</p>
S4
<p>Debate and evaluate the relative merits of differing theoretical approaches to contemporary visual culture.</p>
A1
<p>Research popular culture and its impact on contemporary art and design.</p>
A2
<p>Critique theoretical frameworks and approaches as applied to contemporary visual culture.</p>
A3
<p>Defend an argument as to the role and impact of popular culture in contemporary visual culture.</p>
Assessment
Learning Tasks and Assessment
Ref
Learning task
Assessment type
Weighting
Learning outcomes assessed
1
<p>Research and analyse the work of contemporary artists/designers in relation to the course material</p>
<p>Tutorial Presentation</p>
<p>20-25%</p>
K1, K3, S1, S2, A1
2
<p>Research an appropriate issue or theme and articulate an argument in response.</p>
<p>Esaay</p>
<p>40-45%</p>
K2, S1, S3, S4, A2, A3
3
<p>Develop an understanding of the key themes and issues in relation to the course material</p>
<p>Test</p>
<p>20-25%</p>
K1, K2, K3, S2, S3, A2
4
<p>Reflect on course content in relation to attendance at galleries and events and presentations by artists and designers.</p>
<p>Participation in class and on-line discussions</p>
<p>15-25%</p>
K1, S1, S2, A1, A3
Supplementary assessment available:
Yes
Supplementary assessment information:
<p>Where supplementary assessment is available a student must have failed overall in the Unit but gained a final mark of 45 per cent or above, has completed all major assessment tasks (including all sub-components where a task has multiple parts) as specified in the Unit Description and is not eligible for any other form of supplementary assessment.</p>
FedTASK
FedTASK
Description of FedTASK outcome
Level
FedTASK 1: Interpersonal
The ability to effectively communicate, interact and work with others both individually and in groups.
FedTASK 2: Leadership
The ability to apply professional skills and behaviours in leading others.
FedTASK 3: Critical Thinking and Creativity
The ability to work in complexity and ambiguity using imagination to create new ideas.
FedTASK 4: Digital Literacy
The ability to work fluently across a range of tools and applications to achieve a range of skills.
FedTASK 5: Sustainable and Ethical Mindset
The ability to consider and assess the consequences and impact of ideas and actions in enacting ethical and sustainable decisions.
FedTASK
<p>Federation University recognises that students require key transferable employability skills to prepare them for their future workplace and society. FedTASKs (<strong>T</strong>ransferable <strong>A</strong>ttributes <strong>S</strong>kills and <strong>K</strong>nowledge) provide a targeted focus on five key, transferable Attributes, Skills, and Knowledge that are embedded within curriculum, developed gradually towards successful measures and interlinked with cross-discipline and co-operative learning opportunities.</p>
Key information
Institute / school:
Institute of Education, Arts & Community
Discipline:
Arts Academy
Study level:
Undergraduate
Credit points:
15
EFTSL:
0.125
Field of education:
100301 - Fine Arts
Grade scheme:
Graded (e.g. HD, D, C, etc)
Placement component:
No
Fee information:
<a href="http://www.federation.edu.au/locate/unit/vathr3015">View unit fees</a>
Additional information
Add Info Static Text
Internal reference: VATHR3015 - U1.2